Privacy Policy
At Iceflow Tackle, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from our online platform, purchase premium fishing gear, tackle and bait, utilize our rod and reel repair services, book guided fishing trips, or acquire fishing licenses and outdoor apparel through our site.
Information We Collect
We collect various types of information in connection with the services we provide, including:
- Personal Identification Information: When you make a purchase or attempt to make a purchase through our site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is necessary for order processing, fulfillment, and communication.
- Account Information: If you create an account with us, we collect your username, password, and any preferences you set.
- Service-Specific Information: For guided fishing trips or rod and reel repair, we may collect additional details crucial for providing these services, such as participant names for trips, or details regarding the fishing equipment for repair. When acquiring fishing licenses, we will collect the necessary information required by law to process your license application.
- Device Information: We automatically collect certain information about your device when you visit our site, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”
How We Use Your Information
We use the information we collect to:
- Fulfill Orders and Provide Services: To process and fulfill your orders for fishing gear, tackle, bait, outdoor apparel, and to manage your bookings for guided fishing trips and rod and reel repair services. This includes processing payments, arranging for shipping, and providing you with invoices and order confirmations.
- Process Fishing Licenses: To process applications for fishing licenses on your behalf, in compliance with relevant regulations.
- Communicate With You: To communicate with you regarding your orders, services, inquiries, or to provide customer support.
- Improve and Personalize Our Services: To improve and optimize our online platform, products, and services for a better user experience. This includes generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns.
- Marketing and Promotional Purposes: With your consent, to send you information or advertising relating to our products or services, including special offers, promotions, and new arrivals.
- Security and Fraud Prevention: To screen our orders for potential risk or fraud.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
- We use a third-party payment processor to handle payments safely and securely. We do not store your full credit card details.
- We use shipping companies to deliver your orders. Your address and contact information will be shared with them for delivery purposes.
- For fishing licenses, we share necessary information with the relevant governmental or licensing authorities.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through our site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes to This Privacy Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by mail at the address below:
Iceflow Tackle
4 St. Christopher's Place,
London, London, City of, W1U 1NP
GB